Sustainability is the actions taken to protect natural resources while meeting today's needs and leaving a good environment for future generations.

Sustainable tourism aims to minimize the negative impacts of tourism on both society and the environment, contributing to the local economy, the protection of natural and cultural heritage, and the improvement of the quality of life of local people and visitors.

Among the main objectives of sustainable tourism; "to make the most appropriate use of environmental resources that play an important role in the development of tourism; to observe the economic balance, natural heritage, biodiversity; to respect the socio-cultural structure of the host communities, to increase tolerance between cultures, to protect cultural heritage and traditional values, to contribute to the improvement of the quality of life of the local people and visitors and to gain gains in terms of social services.

In this context, as Best Western Plus Hotel Konak, our aim is to fulfill our responsibilities related to sustainable development and sustainable tourism in the MOST EFFECTIVE

To leave a better world for future generations by fulfilling the requirements, to comply with the relevant regulations, to provide benefits for society through economic growth, environmental protection, social participation, protecting natural resources, promoting cultural values and providing employment.